Wisdom of the Crowds

on 04 December 2008

“Why are Zagat restaurant guides so popular? Partly it is because they are a convenient guide to all the restaurants in town. But their real power derives from the fact that the reviews are the reports of volunteers – of diners who want to share their opinions with others. Somehow that represents a more compelling recommendation than the opinion of an expert whose job it is to rate restaurants.” – Tipping Point Malcolm Gladwell

What happens when we compare this principle to massive amounts of reviewers rather than just a handful? We start to gather the wisdom of the crowds. If we can get several “Mavens” to contribute their knowledge, as well as the long tail of other collaborators, then we can, through the law of large numbers, end up with a better sense of Wisdom rather than a sense of intelligence offered by the opinion of one person. If you can harness this power you can create far more than any one person alone could. Think about this, We all know that "Two heads are better than one," but yet we are reluctant to continue this principle into any realm of politics, or any other situations either. We are content having one leader make the decisions when collectively we are smarter than he, I wish others would see that we can and should start colaborating more on every project.

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